Before any work on a new website begins consideration should be given to Internet Marketing, as this can have a large impact on all aspects of the site.
Internet Marketing covers all aspects of website promotion including:
Search Engine Optimisation
All websites I create are search engine optimised to some level. Generally this involves keyword research, embedding the keywords into the code and then implementing a link building strategy.
All three steps are required, but link building is by far the biggest challenge. I advocate a natural approach to link building driven by quality content that visitors will want to view and link to. If done well, over time this will generate links from other quality websites from related sectors that are highly regarded by Google and the other search engines.
The answer is different for different business types and budgets, but can include blogs, articles, case studies & events, which typically involve adding new content to a website regularly.
Email marketing can be one of the most cost effective marketing methods if planned and implemented well. However, there are a number of strict requirements that need to be followed to avoid being labelled as spam, which can result in your email newsletters being blacklisted and damage to the placement of your website in search engine results pages.
Mailchimp offer a low cost, user friendly email newsletter service, which is free for the first 2,000 subscribers if sent less than 12,000 emails per month (December 2012)... Read More
Google Adwords can be a very effective way of immediately targeting hard to reach markets cost effectively. However, Adwords campaigns must be planned, structured and monitored very carefully in order to ensure good performance and a positive return on your advertising spend.
I provide a customised service for each client which ranges from complete Adwords account management to Adwords client training followed by providing occasional strategic advice... Read More
Social Media Marketing
Active participation in social media websites such as Facebook, Twitter and Linkedin can be an excellent way to generate traffic and interest in your website and business. Initially this tends to center around existing or past contacts that you are linked to using these websites, but if a well thought out strategy is implemented you can reach large numbers of potential clients and customers this way.